Its that time of the year, when the distant burst of crackers wakes you up in the morning; you can see bright discount on the flyers accompanying the morning newspaper; plans are made to buy some expensive appliance for the household (owing to the big discount sale); there is festive fervor on the streets and shops decorated with lights gearing up to take orders on sweets and gift packages, you know the most awaited festival of light – Diwali is around the corner.
While Diwali is one of the most commonly celebrated festival across India by Hindus, Sikhs, Buddhist and Jains this festival has significant followers because of the joyous spirit it brings forward. Despite the historical and religious relevance to Hinduism where Lord Ram slayed the ten headed demon king Ravana after his wife Sita was abducted by him during his fourteen year exile from the kingdom of Ayodhya, the festival of lights is accepted by a larger audience due to the fact that it represents victory of light over dark, knowledge over ignore and thus dharma over evil.
Today this festival has become a reason for family get-together, to shop and not to forget spread happiness. The festival of lights is by far is most commonly celebrated in India with its own regional difference.These tradition and festivals brings one closer to the society/community, improves the human relationship and fosters a sense of brotherhood.
Shrusternity a homegrown hand-loom store strongly focuses on enhancing the lifestyle of weavers who produce magic on the fabric. The aim to foster a sense of inclusivity by bringing them closer to the society they cater to thereby ensuring that they are rewarded for their hardship. Shruseternity has a wide selection of pure silks straight from the hand-loom weavers which bring to light the exemplary designs handcrafted by them.
Pure silk – Kanjeevaram Silk collection now exclusively available at www.shrusternity.com
‘Marghazi’ is the tamil calendar month that usually begins from the mid of December and lasts till the mid of Jan ( this year it begins on 16th of December and ends by Jan 13th 2019) is a celebrated month around the globe.